Social Media Marketing Articles
Three common myths about TikTok
As everyone has already mentioned, TikTok reminds Instagram five years ago, when any goal was easy to reach. The users enjoyed great organic reach and opportunities to grow the audience just in two weeks. However, these days many people go on thinking that only kids use TikTok, meaning that "their target audience is not there".
The differences between running a blog on Instagram and Facebook
The Instagram audience is spoiled by giveaways and presents. Everyone wants to receive a big prize for following an account. The audience on Facebook is more judgmental and conscious than on Instagram.
Storytelling in Stories: strategy, secrets, techniques
Instagram Stories began with 15-second photos and videos. At first, they were perceived as an optional addition to the main feed. However, new Stories formats suddenly appeared some time ago.
Promoting videos on YouTube: how YouTube differs from other social networks
YouTube is a social media platform that generates traffic itself and uses the system of content recommendation; this social network is interested in promoting content creators.
Promotion on TikTok: how to get to the recommendations
The very first thing to do is to select a niche. Besides the content topics, you should also choose the format: dancing, lip-sync (performance to a phonogram), showing products or telling stories, maybe doing duets.
Social Media Reach: why it falls and how to increase it
The reach reflects the number of users who have seen your post at least once. It only includes unique visitors — repeated views don’t count, even if your post has been viewed 15 times by the same user. That's the difference compared to impressions since the impressions summarize all views.
How to get the first 1000 followers on Instagram
When you get the first thousand followers, it becomes easier to develop your profile, advertise, and promote. The first thousand followers are like social proof that people are following you for a reason.
Do you need to use hashtags to promote on Instagram?
Hashtags used to be one of the main promotion methods on Instagram and TikTok; they remain one of the best promotion instruments. However, for some reason, their importance has declined significantly.
How to use Stories for business
Posting Stories on Instagram is as important as publishing posts. Using the format of Stories, you can increase the reach and engagement rates, find new customers and attract followers, acquaint the audience with your brand, products, and services, increase loyalty to your company, and announce new offers.
Clubhouse review. Analyzing a new social network: format, promotion, subscribers, rooms, invitations
Clubhouse is a voice social network founded about a year ago. It has become truly popular recently. Interestingly, it happened at once - a large audience joined very rapidly, even though the access is still limited via invites.